Diva-e Loyalty Quiz

Strategy & Structure

Is there a clearly defined loyalty strategy with documented goals?

Yes
No

Strategy & Structure

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How high is customer retention prioritized in your overall business strategy?

1 = no priority
10 = top priority

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10

Strategy & Structure

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Is there a dedicated person or team responsible for loyalty in your organization?

No
One person is responsible (alongside other things)
There is a dedicated team

Strategy & Structure

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What type of loyalty program does your company currently use?

Only one answer is possible. Please choose the answer that best describes your current loyalty program.

No program, just discounts & promotions
Simple points system, no personalization
Structured, omnichannel, initial personalization
Data-driven, personalized offers
Innovative, with gamification & AI-powered experiences

Strategy & Structure

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What incentives does your loyalty program offer?

Only one answer is possible. Please choose the answer that best describes your current loyalty program.

General discounts or a basic points system.
Personalized benefits by customer segment
Dynamic offers based on real-time data
Gamification, community events & VIP experiences

Data & Technology

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Are customer data systematically collected for your loyalty program?

Yes
No

Data & Technology

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Which technologies support your loyalty program?

Only one answer is allowed. Please choose the answer that best describes your current technology status.

No specific technology, manual management
Basic CRM or database, no integration
Loyalty software connected to sales & marketing channels
CDP integrates real-time data from multiple channels
AI-powered technology with predictive analytics & machine learning

Data & Technology

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To what extent are customer data used for personalization?

1 = not at all

10 = fully personalized and AI-powered

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Data & Technology

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Across which channels – and how consistently – is your loyalty program available?

Only in one channel (e.g., online shop)
In multiple channels, but not synchronized
Fully integrated across all channels & synchronized in real time

Innovation & Differentiation

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How flexible is your loyalty program in adapting to future market trends and technologies?

Rather restrictive and not scalable
Minor adjustments possible, but hard to integrate
Technically solid and extendable
Flexible architecture for fast changes
Modular & API-based for seamless integration

Innovation & Differentiation

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Do you have a clear and time-based roadmap to further develop your loyalty program?

Yes
No

Innovation & Differentiation

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How would you rate the innovativeness of your loyalty approach compared to competitors?

1 = standard

10 = highly differentiated and innovative

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